{"id":621,"date":"2019-04-11T15:00:18","date_gmt":"2019-04-11T07:00:18","guid":{"rendered":"https:\/\/www-test.firstfilm.org.cn\/line-up\/"},"modified":"2022-09-02T17:35:18","modified_gmt":"2022-09-02T09:35:18","slug":"activity","status":"publish","type":"page","link":"https:\/\/www-test.firstfilm.org.cn\/en\/annual\/activity\/","title":{"rendered":"Activity"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":59496,"parent":628,"menu_order":468,"comment_status":"closed","ping_status":"closed","template":"page-annual-line-up.php","meta":[],"acf":{"annual_activity_list":[{"activity":{"ID":54845,"post_author":"43","post_date":"2022-09-02 16:49:22","post_date_gmt":"2022-09-02 08:49:22","post_content":"
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2022 is the third year that we co-lived with the Corona virus, and a sense of uncertainty appears to have pervaded the public sphere as a shared feeling. It is hard to be expressed, yet we must face up to the question of what \u201ctruly matters\u201d and what is \u201ccertain\u201d. The same is true with films. At this moment, the desire to enter the cinema unites the creator and the audience more closely than ever, and the shared empathy has never been stronger. During the lapse when we wait for the screen to light up again, how should the filmmakers, festivals and the audience re- discover the appeal of cinema again? What kind of works do we need at the present? How to navigate through the multiple watching channels, to arrive at the spiritual highland provided by cinema, the light of which is not dimmed by time or oblivion? Right now, to start a more specific imagination about the future should be of great help to the creators that are still hesitating, hoping to feel the brilliance of cinema again.<\/p>\r\nWhereas in the past, these questions might be mere trivial matters, they grow ever more critical today. In the pre-Internet era, with its advanced video technology, cinema brought about a landscape and experience that transcends beyond the here and now, providing audiences with a window into other lives. However, in the wake of the information explosion, this very window provided by cinema is constantly being challenged. As a new generation of young viewers gradually acquires broader tastes, many choose to forgo the cinema. Not because of fluctuating levels of appreciation or production, but because the definition of 'viewing' seems to have quietly changed. Limits of time and space needed for a viewing experience have been broken down, and now an audience may view any content they desire at any time of their choosing. The community formed by viewing is increasingly virtual and online, and each viewer's needs have become more individualized rather than following the general trend.\r\n\r\nWhen the audiovisual aesthetics established by the cinema encounter this new method of viewership, the challenge to reshape cinema's appeal in the Generation Z era is self-evident, and pondering over this is necessary and inevitable. When facing a crisis, some will walk forward and confront it, while others will hunker down and weather it. No matter which choice is made, exchange of ideas and encouragement are needed in the ongoing discussion.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","post_title":"FILMMAKING FORUM\u00b7RECALL THE MAGNETISM OF FILM","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"filmmaking-forum%c2%b7recall-the-magnetism-of-film","to_ping":"","pinged":"","post_modified":"2022-09-02 17:02:37","post_modified_gmt":"2022-09-02 09:02:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www-test.firstfilm.org.cn\/?p=54845","menu_order":600,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"activity":{"ID":54842,"post_author":"43","post_date":"2022-09-02 16:35:01","post_date_gmt":"2022-09-02 08:35:01","post_content":"

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Under today's new society and market conditions, the film market is in a state of persistent wandering and hesitation. In a post-Covid context, what comes with a lack of resources is a reduced public sphere where conversations are made possible. It is precisely at this time that the significance of exchange is more recognized than ever.<\/p>\r\nWhen we look at the overall state of the cinema in recent years, we will find that there is a precise calculation and careful planning that panders to the demands of the audience. However, this makes it unlikely for ground-breaking works to be produced, one that can blaze a new trail for the industry and advance the medium as a whole. At this point, how can the conflict between \u201cartistic exploration\u201d and \u201cmarket orientation\u201d in the field of film production might instead become a synergy? How do we present a new form of film aesthetics?\r\n\r\nAccording to Habermas, in an era with increasingly fragmented values, the very foundation that constructs society will be replaced by the principles applied in business negotiations: \u201cJust those action norms are valid to which all possibly affected persons could agree as participants in rational discourses.\u201d When different parties are determined to make the cinema prosper again, how can film festivals, as a field where filmmakers, industry insiders, luminaries, cinephiles and local citizens interact, gather synergy from conversations and snatch away the hesitation within the market?\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","post_title":"FIRST MART FORUM\u00b7FACING THE STORM WITH CONVERSATION","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"first-mart-forum%c2%b7facing-the-storm-with-conversation","to_ping":"","pinged":"","post_modified":"2022-09-02 17:01:44","post_modified_gmt":"2022-09-02 09:01:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www-test.firstfilm.org.cn\/?p=54842","menu_order":596,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"activity":{"ID":54854,"post_author":"43","post_date":"2022-09-02 16:50:34","post_date_gmt":"2022-09-02 08:50:34","post_content":"

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\r\n\r\nShort short films lasting no more than 5 minutes are no longer a novel concept, but a rising phenomenon that is riding on a great wave of momentum.\r\n\r\nAmong the 2,800 submissions we received from the official site over the past three years, we have witnessed the budding stage of short short films with 65 shortlisted works. Taking on this wave of short short films, we partnered with vivo to embrace the unknown and possibilities by taking concrete steps to advance the creation of cultural works and technological iterations that aim to serve the public.\r\n\r\nThe iteration of video-making technologies has allowed many creators to explore more diversified and stylistic narrative approaches by taking advantage of short short films' low development cost. How we create, receive information, and perceive the world are in a state of rapid change. Driven by light-weight portable devices and the renewal of digital media, short short films not only opens up a space for creative attempts, but more importantly, they are now a participant in a multi-directional media environment that fervently drive the renewal of traditional film making. Amidst these changes, short short films have also continuously renewed its medium during this infancy stage, thereby making us look forward to the future of more of these 5-minute creations.\r\n\r\nIn today's world, where the reality is increasingly integrated with the digital world, what should we expect from future forms and content of short short films? How should we continue to honor our core value of responding to reality and focusing on the present with short short films? How should creators establish a rapport with the audience? How can the spirit of the cinema be renewed within the present wider cultural sphere?\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>","post_title":"THE FUTURE OF 5-MINUTE FILMS: RENEWAL OF CREATIONS DRIVEN BY TECHNOLOGICAL ITERATIONS","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-future-of-5-minute-films-renewal-of-creations-drived-by-technological-iterations","to_ping":"","pinged":"","post_modified":"2022-09-02 17:03:26","post_modified_gmt":"2022-09-02 09:03:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www-test.firstfilm.org.cn\/?p=54854","menu_order":594,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"activity":{"ID":54860,"post_author":"43","post_date":"2022-09-02 16:34:02","post_date_gmt":"2022-09-02 08:34:02","post_content":"
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\r\n\r\nIn 2022, FIRST continues to collaborate with CHANEL to launch the curation of FIRST FRAME, in regard to the diverse images of women in the works of emerging talents in China, and to further encourage the cinematic representation of female characters and themes. This year, we are honored to invite such guests as the independent jury of FIRST FRAME, main creators of the selected works, senior media practitioners, filmmakers, etc. to gather and share their viewpoints, as a collective effort to explore the annual trends in female frames.\r\n\r\nBased on this year's selection of films, we apply a set of diverse evaluation criteria to the distillation of annual trends from the cinematic landscape. And through conversations, a space for multi-dimensional discussion could be developed, that ranges from cinematic paradigms to mass cultural criticism.\r\n\r\nAmong all the eligible submissions from 2021, films that are by female directors and on female themes account for a total of 20%. This year, we witness an increase in this percentage, with such works rising to as high as 28%, a new breakthrough.\r\n\r\nIt could be seen from the growing numbers year by year that a different kind of vigor and liveliness is manifested in the spectrum of female images by these filmmakers. While the creation of these films is lacking in number and discipline, we should continue to raise and address questions of how to respond to the issue of self-identification; how to eliminate the binary opposition between sexes through taking on a more equal perspective; and how we should have more public discussions, in the spirit of rational thinking, on the text of female films as well as the creative prowess of women. In these conversations, we hope to arrive at another kind of imagination about \"female\" narratives through the link of cinema.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>","post_title":"FIRST FRAME PANEL: FIRST AND A THOUSAND FRAMES","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"first-frame-panel%ef%bc%9afirst-and-a-thousand-frames","to_ping":"","pinged":"","post_modified":"2022-09-02 17:04:08","post_modified_gmt":"2022-09-02 09:04:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www-test.firstfilm.org.cn\/?p=54860","menu_order":588,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"activity":{"ID":58380,"post_author":"63","post_date":"2022-09-02 17:31:58","post_date_gmt":"2022-09-02 09:31:58","post_content":"\r\n

With the increasing variety of viewing methods and the gradual shift in audience preferences, present market demand has led to the development of new forms of content, resulting in unprecedented changes and challenges to the film distribution model. \u00a0From licenses granted to overseas partners for overseas markets, to traditional theatrical distribution, to even releasing it in an online space, young filmmakers need to investigate, select, and establish distribution strategies that are in line with the current industry context in addition to their creative work, just so that their works can finally reach their audiences.<\/p>\r\n

In order to provide a more focused analysis and interpretation of the domestic and international film distribution market, industry leaders with extensive experience in online streaming platforms, art-house theater chains, and overseas distribution and promotion are invited to participate in the Distribution Workshop, which is a significant FIRST MART event. This analysis and interpretation will take into account the social frame of reference and industry history of the current era. The course will give young filmmakers a broad spectrum of film distribution experience for their future works by describing the actual cases of film distribution in the domestic and international film market.<\/p>\r\n\r\n\r\n\r\n

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GUEST SPEAKERS<\/strong><\/p>\r\n\r\n\r\n\r\n

\"\"\u00a0 \u00a0 \u00a0S<\/b><\/u><\/strong>ONG<\/b><\/u><\/strong>\u00a0J<\/b><\/u><\/strong>IA \uff5c\u00a0<\/b><\/u><\/strong>Vice President, iQiyi, Head of Film Center, iQiyi<\/b><\/u><\/strong><\/p>\r\n

\"\"\u00a0 \u00a0 \u00a0L<\/b><\/u><\/strong>I XUELIN \uff5c\u00a0<\/b><\/u><\/strong>F<\/b><\/u><\/strong>ounder<\/b><\/u><\/strong>, CEO of ENLIGHTENT and TWO-BIT TECHNOLOGY<\/b><\/u><\/strong><\/p>\r\n\r\n\r\n\r\n

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\u00a0<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

 <\/p>\r\n","post_title":"FIRST MART\u00b7DISTRIBUTION WORKSHOP","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"first-mart%c2%b7distribution-workshop-3","to_ping":"","pinged":"","post_modified":"2022-09-02 17:32:12","post_modified_gmt":"2022-09-02 09:32:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www-test.firstfilm.org.cn\/?p=58380","menu_order":1289,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"activity":{"ID":58387,"post_author":"63","post_date":"2022-09-02 17:34:33","post_date_gmt":"2022-09-02 09:34:33","post_content":"\r\n

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The standardization and rigorous application of legal power are heralded by the rising standards within the film industry. Thorough knowledge of the main points of the law and legalities in order to connect to the market and establish a dialogue has become a necessary knowledge resource for young filmmakers throughout the development, financing, and production stages of their projects. This is true for low-budget productions as well as those with large budgets, from front-end crowdfunding to post-production distribution.<\/p>\r\n<\/div>\r\n

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FIRST MART established the Law Workshop in 2020, inviting professionals and academics involved in the legal business of the film industry to share their years of practical experience in the industry and to explain and analyze the legal landscape of China's film industry This would provide aspiring filmmakers with a full range of legal reserves throughout script development, shooting and production, promotion and distribution, and participation in film festivals, etc. The workshop will also provide clarification for the legal rights and interests of film creators, which will aid in the development of a more thorough understanding of the motion picture business for these young filmmakers.<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n

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GUEST SPEAKERS<\/strong><\/p>\r\n\r\n\r\n\r\n

\"\"\u00a0 \u00a0 \u00a0REN YANLING \u00a0| \u00a0<\/b><\/u><\/strong>Partner Ren Yanling is the executive director and managing partner of Tian Yuan. She is also a member of the Beijing Xicheng District Political Consultative Conference, vice chairman of the Beijing Xicheng District Youth Federation, director of the Beijing L<\/b><\/u><\/strong>aw<\/b><\/u><\/strong>yers\u2019 Association, and vice president of the Xicheng District L<\/b><\/u><\/strong>aw<\/b><\/u><\/strong>yers\u2019 Association. During her<\/b><\/u><\/strong>\u00a0<\/b><\/u><\/strong>practice of legal service for over 20 years, Partner Ren has been engaged in and specializes in corporate investment and M&A, private equity investment, etc. She also has extensive experience in the fields of entertainment brokerage, film and television, music recordings, variety shows, tourism and real estate, cultural derivative industries, etc. Partner Ren has provided whole-process legal services for influential film and <\/b><\/u><\/strong>television<\/b><\/u><\/strong>\u00a0project ventures such as \"The Eight Hundred \", \"The Sacrifice \", and \"The Pioneer\", and is trusted by the clients. Partner Ren has been awarded \"Beijing Outstanding Lawyer\" and \"Beijing Top Ten Women Lawyers\" by Beijing L<\/b><\/u><\/strong>aw<\/b><\/u><\/strong>yers\u2019 Association, \"Top 15 Women Lawyers in China\" and \"Top 15 M&A Lawyers in China\" by Asian L<\/b><\/u><\/strong>egal<\/b><\/u><\/strong>\u00a0B<\/b><\/u><\/strong>u<\/b><\/u><\/strong>siness (ALB), and \"Specially Recommended Lawyer\" by The Legal 500, Chambers and other famous legal rating agencies for consecutive years<\/b><\/u><\/strong><\/p>\r\n

\"\"\u00a0 \u00a0 \u00a0NING QINGYU \u00a0| \u00a0<\/b><\/u>Associate Ning has been major engaged in equity investment and financing, culture and entertainment, etc. He specializes in providing legal services throughout the entire process of film and television project investment, production and distribution. Meanwhile, Associate Ning has a wealth of legal experience in IP cooperation and trading, entertainment brokerage, music, variety shows, animation, etc<\/u><\/strong><\/p>\r\n

\"\"\u00a0 \u00a0 \u00a0JI FENG \u00a0| \u00a0<\/b><\/u><\/strong><\/b><\/u>Ji Feng is a senior associate of Tian Yuan. She is also a member of the China Television Drama Production Industry Associat<\/b><\/u><\/strong>ion<\/b><\/u><\/strong>\u00a0and Beijing Entertainment Law Society.\u00a0<\/b><\/u><\/strong>Associate Ji has been major engaged in investment, financing, M&A, corporate listing, issuance of bonds, and other legal services. Meanwhile, Associate J<\/b><\/u><\/strong>i<\/b><\/u><\/strong>\u00a0has <\/b><\/u><\/strong>a<\/b><\/u><\/strong>\u00a0wealth of legal experience in the investment and production of films and television drama<\/b><\/u><\/strong>,<\/b><\/u><\/strong>\u00a0music recordings, entertainment brokerage, variety shows, cultural and real estate, and cultural derivative industries.<\/b><\/u><\/strong><\/p>\r\n

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\"\"\u00a0\u00a0 \u00a0 \u00a0LI TIANSI \u00a0| \u00a0<\/b><\/u><\/strong><\/b><\/u>Li Tiansi is a senior associate and <\/b><\/u><\/strong>c<\/b><\/u><\/strong>ommunist youth league <\/b><\/u><\/strong>c<\/b><\/u><\/strong>ommittee secretary of Tian Yuan. He is also a member of the Beijing Entertainment Law Society.\u00a0<\/b><\/u><\/strong>Associate L<\/b><\/u><\/strong>i<\/b><\/u><\/strong>\u00a0has been major engaged in commercial litigation and arbitration. Associate Li has a<\/b><\/u><\/strong>\u00a0<\/b><\/u><\/strong>wealth of legal experience in corporate governance, equity dispute, contractual dispute in tourism, real estate, film and entertainment industries, artistes' brokerage dispute, and copyright dispute<\/b><\/u><\/strong>s<\/b><\/u><\/strong>.<\/b><\/u><\/strong><\/p>\r\n

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Beijing Tian Yuan Law Firm<\/b><\/strong><\/p>\r\n

Beijing Tian Yuan Law Firm (\"Tian Yuan\"), founded in 1992, is one of the earliest and largest full-service partnership law firms in China. Tian Yuan has over 200 partners, 800 associates, and professionals, covering capital markets and securities, corporate investment and M&A, the litigation and\u00a0dispute resolution areas,\u00a0etc. Culture, entertainment, and media legal service is one of the fastest growing areas of Tian Yuan. For instance, Tian Yuan has a wealth of project experience in the areas of entertainment brokerage, films and television, music recordings, variety shows, games and animation, publishing and distribution, sports events, Internet new media, cultural derivative industries,\u00a0etc. By utilizing and giving full play to the professional advantages of comprehensive legal service capacity, Tian Yuan has formed an all-around and whole-chain legal service in the culture, entertainment, and media industries, and eventually stood out in the industry.<\/p>\r\n<\/div>\r\n<\/div>\r\n","post_title":"FIRST MART\u00b7LAW WORKSHOP","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"first-mart%c2%b7law-workshop-2","to_ping":"","pinged":"","post_modified":"2022-09-02 17:34:33","post_modified_gmt":"2022-09-02 09:34:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www-test.firstfilm.org.cn\/?p=58387","menu_order":1301,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"activity":{"ID":58384,"post_author":"63","post_date":"2022-09-02 17:33:38","post_date_gmt":"2022-09-02 09:33:38","post_content":"\r\n

Technological changes continue to spread of the concept of film industry modernization. The excellence in content expression and technical exploration has led to the increasing refinement of the Chinese film production process and the gradual formation of a chain production model. The boundaries of content creation are being broken down, and audiovisuals are bringing more possibilities to the film industry. Within this inevitable trend, the position of young filmmakers and the difficulties they face are more concrete and urgent.<\/p>\r\n

By inviting industry professionals from various areas of film production, such as cinematography, production design, sound design, and editing, Film Technique Workshop shares with young film creators the full range of knowledge required about production technology in the process of film production, thereby promoting the organic integration of content and technology in the creation of young filmmakers, always maintaining professional creative standards and awareness, and helping to push the film industry towards modernization.<\/p>\r\n\r\n\r\n\r\n

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GUEST SPEAKERS<\/strong><\/p>\r\n\r\n\r\n\r\n

*In alphabetical order<\/p>\r\n

\"\"TIGER KANG \u00a0| \u00a0<\/b><\/u><\/strong>Director of ARRI S<\/b><\/u><\/strong>olutions<\/b><\/u><\/strong>\u00a0of Chinese Film, <\/b><\/u><\/strong>a<\/b><\/u><\/strong>\u00a0F<\/b><\/u><\/strong>ounder<\/b><\/u><\/strong>\u00a0of ARRI China<\/b><\/u><\/strong><\/p>\r\n

\"\"LAN TIAN \u00a0| \u00a0<\/b><\/u><\/strong>Youth D<\/b><\/u><\/strong>irector<\/b><\/u><\/strong>, Director of SOUTHERN AFTERNOON, Editor of the documentary of THE SUN ALSO RISES, Camera Operator and Editor of the documentary of HIDDEN MAN<\/b><\/u><\/strong><\/p>\r\n

\"\"LIU XINZHU \u00a0| \u00a0<\/b><\/u><\/strong>C<\/b><\/u><\/strong>hinese<\/b><\/u><\/strong>\u00a0Youth Editor, her representative works include OLD BEAST, DWELLING IN THE FUCHUN MOUNTAINS, WU HAI, ALL ABOUT ING, THE CLOUD IN HER ROOM, YANAGAWA<\/b><\/u><\/strong><\/p>\r\n

\"\"ETHAN PARK \u00a0| \u00a0<\/b><\/u><\/strong>General Manager, Cheif Colorist, and Supervising Digital Colorist of <\/b><\/u><\/strong>image<\/b><\/u><\/strong>\u00a0<\/b><\/u><\/strong>forestt<\/b><\/u><\/strong>, he has <\/b><\/u><\/strong>provided<\/b><\/u><\/strong>\u00a0<\/b><\/u><\/strong>digital<\/b><\/u><\/strong>\u00a0intermediate service for hundreds of movies which include BLIND MASSAGE, THE CONTINENT, DYING TO SURVIVE<\/b><\/u><\/strong><\/p>\r\n","post_title":"FIRST MART\u00b7FILM TECHNIQUE WORKSHOP","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"first-mart%c2%b7film-technique-workshop-3","to_ping":"","pinged":"","post_modified":"2022-09-02 17:33:38","post_modified_gmt":"2022-09-02 09:33:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www-test.firstfilm.org.cn\/?p=58384","menu_order":1297,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}}]},"_links":{"self":[{"href":"https:\/\/www-test.firstfilm.org.cn\/en\/wp-json\/wp\/v2\/pages\/621"}],"collection":[{"href":"https:\/\/www-test.firstfilm.org.cn\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www-test.firstfilm.org.cn\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www-test.firstfilm.org.cn\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www-test.firstfilm.org.cn\/en\/wp-json\/wp\/v2\/comments?post=621"}],"version-history":[{"count":3,"href":"https:\/\/www-test.firstfilm.org.cn\/en\/wp-json\/wp\/v2\/pages\/621\/revisions"}],"predecessor-version":[{"id":58390,"href":"https:\/\/www-test.firstfilm.org.cn\/en\/wp-json\/wp\/v2\/pages\/621\/revisions\/58390"}],"up":[{"embeddable":true,"href":"https:\/\/www-test.firstfilm.org.cn\/en\/wp-json\/wp\/v2\/pages\/628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-test.firstfilm.org.cn\/en\/wp-json\/wp\/v2\/media\/59496"}],"wp:attachment":[{"href":"https:\/\/www-test.firstfilm.org.cn\/en\/wp-json\/wp\/v2\/media?parent=621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}